Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career.  Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling.

On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity.   David has also won lots and lots of awards.

David Droga: Care and Speed

A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money. 

Alex Bogusky: Ad Recovery & Mind Discovery

You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever Chief Creative Officer and now with the fast-growing Sayers, to becoming a media personality featuring on our screens via Gruen and on our airwaves as co-host of Melbourne's top-rating breakfast show on 3AW. The only thing he is as passionate about as creativity is his beloved Melbourne Demons (naturally). 

Russel Howcroft: Silver Spoon & Silver Tongue

Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side.

Mark Ritson: Luxury & Profanity

Laura Petruccelli: Nuggets & Doritos

Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group!

Byron Sharp: Science, Owls & Standing Out

False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022.

Justine Armour: False Starts & Comebacks

It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses.
Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here.
MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here. 
John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here. 
Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here.
Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here
Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here. 
Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here. 
Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here.
Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here. 

Ryan Reynolds & Reviews

Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it.

Nils Leonard: Unshakable belief & uncommon ideas

Sam Stutchbury is the founder of Motion Sickness, a New Zealand agency he has taken from a Dunedin startup with a Uni mate to being ranked number 5 in the world on Best Ads. Sam didn’t grow up in traditional agencies and is the ultimate “slashy”, ECD/CEO/Director, and it shows in the variety of his work from porn stars on your doorstep to paying fans of Kiwi Lager to display the brand, including on a prosthetic leg.

Sam Stuchbury: Kiwi Humility & Slashies

Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian. 

Fernando Machado: Mouldy Whoppers & secret snipers

Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea. 

Andrea Diquez: Forensic & Gut

This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business.

Bianca Guimaraes: Making mischief and causing a stir

Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry.  He's also a sir!  In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success.

Sir John Hegarty: 80% Idea & 80% Craft

Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously.  Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'.

Nick Worthington: A Clean Mind & Dirty Hands

Allan Johnston, along with his partner Alan Morris are Australia's most successful  advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song.

Allan Johnston: Jingles & Jackaroos

This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play.

Leo Premutico: Ads, Adidas & Curly Hair

This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.

 

Cindy Gallop: How to Make Love and Blow Shit Up

This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.

 

Mat Baxter: Fast Cars and Lego

This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test.

Ben Tollett: John Lewis and Jumpy Castles

This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.  

Claudine Cheever: Amazon, Alexa & Almost Alliteration

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

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